Sip & Taste, Korea at San Diego Bay Wine + Food Festival to promote Korean Drinks and Food
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Korean cooking class at the San Diego Bay Wine + Food Festival
Participants enjoy the “Sip & Taste, Korea” campaign
Kyungmoon Kim, Master Sommelier, demonstrates traditional Korean alcohol cocktails.
KTO (Korea Tourism Organization) hosted “Sip & Taste, Korea” at the San Diego Bay Wine + Food Festival on November 13th.
IRVINE, CALIFORNIA, UNITED STATES, Dec. 1, 2021 /EINPresswire.com/ – The Korea Tourism Organization has organized various types of events and promotions to promote Korean culture among residents of Southern California. The most recent event KTO held was the K-Game to JEJU in Santa Monica, where people attended the pier to play Korean childhood games that were featured on the Netflix show Squid Game. To further promote Korean tourism locally, KTO has also teamed up with the San Diego Bay Wine + Food Festival.
KTO (Korea Tourism Organization) hosted Sip & Taste, Korea at the San Diego Bay Wine + Food Festival on November 13th from 11am to 3pm at the Embarcadero Marina Park North. They invited foodies to take part in interactive Korean cooking classes, sample traditional Korean alcohol and food, and partake in freebies.
In order to actively communicate with potential future tourists, the branch of the Korea Tourism Organization LA has experienced Korean culture through K-Food, K-Wave, K-Spirit, K-Place and K-Style campaigns. And they have been actively communicating with potential tourists to generate interest in travel. It focuses on the four characteristics of “diversity”, “energetic”, “creativity” and “interested” and aims to make and brand Korea a travel destination.
Kyung Moon Kim, Korea’s first master sommelier, gave an in-depth introduction to traditional Korean alcohols and foods before the tasting (5 sessions). He graduated from the Culinary Institute of America and is the inaugural member of Jungsik Restaurant in New York and Chungdam, Korea. With his insightful background, the attendees had a full dining experience. Many also had the opportunity to chat 1: 1 during the break.
Attendees also took cooking classes led by an aspiring star chef from LA, KyungBin Min. He successfully launched “Hanchic” to deliver vibrant Korean cuisine using classic French techniques. Learning from their unique recipes, everyone prepared delicious dishes at home too. He presented 2 dishes in 20 minutes and moderated a total of 5 sessions that day.
Last but not least, the participants had the chance to win raffle prizes. 1,000 gifts were waiting for them. The gift includes Michelin Guide Seoul, Modern Twisted Rice Beer Makku, MakGeolLi, Easy Korean Home Meal Kit, MakGeolLi Home Brewing Kit, Seaweed Snack, etc.
During the event, there were two different courses, Korean Traditional Alcohol Class and Korean Cooking Class. They were available at the venue after pre-booking and walk-in. For more information on the event and traditional Korean cuisine, please visit @ visitkorea.us on Instagram.
About master sommelier Kyungmoon Kim
Kyungmoon Kim discovered early on that he had an exceptional palate. After graduating from the Culinary Institute of America, Kim immersed himself in the world of wine, using his natural talent for taste and memorization to build a comprehensive base of wine knowledge. Kim has won awards in competitions including appearances at the Concours National du Meilleur Sommelier en Vins de France en Corée and the Korea International Professional Sommelier Contest.
In Seoul, Kim joined the opening team at JUNGSIK, where he ran a highly acclaimed wine and beverage division, and later returned to New York to open a second JUNGSIK restaurant, which ran the operations and beverage program, which includes 2 Michelin Should bring in stars.
In 2016, Kim obtained Master Sommelier certification from the Court of Master Sommeliers. After many years of involvement in the beverage industry, there was a growing desire to seek out his legacy and learn about traditional Korean beverages.
He decided to explore different parts of Korea and look for Sool producers who could show true mastery, superior quality, and a feel for the place. These products have never been launched in the US market and it is Kyungmoon’s goal to make Korean soju a new and exciting category in the restaurant and bar scene.
Bio – Chef KyungBin Min bio
Born in Korea and raised in Los Angeles, Kyungbin “Justin” Min decided in high school that he wanted to be a chef. Though his parents initially disapproved of this, Min proved his devotion by paying his own way through the Le Cordon Bleu College of Culinary Arts in Pasadena. Upon graduation, Min took on an external position with the Patina Restaurant Group restaurants in Orange County before returning to LA to take a line job at Ray’s + Stark Bar.
Min switched to the local Vietnamese chain Little Sister. There he was looked after by Chef Tin Vuong, who helped him understand that good business is often as important as good food. After six years, Min left Little Sister to perform at Kato in Santa Monica, then returned to cooking as sous chef at Kali, The Nomad, and Little Sister. In 2019, he met up with fellow hospitality professionals Dustin Lee and Kevin Son, and they began to come up with a modern Korean concept called Hanches. With no investors, Min and his partners built a humble mall in Koreatown. It started as a ghost kitchen with Hanchic in the shop front for deliveries and take-away orders, while Min operated three to four additional brands in the kitchen area. Now with Min at the helm, hanchic offers full service and combines classic French techniques with bold Korean flavors and formats.
Through the Korean Tourism Organization
The Korea Tourism Organization (KTO) is a government organization dedicated to promoting tourism as the main engine for national economic growth and improving national well-being. Their vision is a leading global tourism organization that creates a better environment for travel. Its core values are digital innovation, industrial growth, interregional cooperation, global competitiveness and public satisfaction.
Korean Tourism Organization
Korean Tourism Organization
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December 01, 2021 09:28 GMT
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