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See + do San Diego brands were invited to showcase new and exciting products for sale in Gelson’s stores
Sunday October 31, 20210
As a food pioneer in Southern California who has brought countless products to market, Gelson’s is proud to announce its third Gelson’s Local Discoveries.
Celebrating 70 years in business in 2021, Gelson’s has grown to become the premier Southern California retailer for locally sourced products, currently selling more than 1,500 local items. The grocer has locations in Pacific Beach, Del Mar, and Carlsbad.
The pitch event, which will be held online early next year, is open to local vendors within 50 miles of a Gelson’s store in the LA, Orange, San Diego, Ventura, Santa Barbara and San Bernardino counties. All applicants should be ready to explain what makes the product stand out, including any attributes such as organic, gluten-free, vegan, etc. Winners will receive coveted shelf space in all 28 Gelson stores across Southern California, and Gelson’s will be actively promoting the winners in the United States . Store, online and via local media.
Submissions will be accepted online from November 1st to November 14th. The finalists’ meeting will take place in person in the week of January 17th. For full details of how to participate and how to apply, please click here.
Gelson’s Local Discoveries was launched in 2019 and has brought numerous new and exciting products to local consumers. The biggest success so far was the Casa De Comer Salsa in Santa Barbara, which is extremely popular throughout the region. Over the years, Gelson’s has been proud to bring other San Diego-born local brands to market including El Nopalito Salsa, Majestic Sprouted Hummus, Olli Salumaria, Bitchin ‘Sauce, Boochcraft, Ballast Point, and more.
Giving local brands the opportunity to showcase their best products – and the chance to be sold in Gelson’s stores across Southern California – is both what Gelson’s has been doing for many years and responding to increasing consumer demand Regional products are essential. “Said John Bagan, Gelson’s chief merchandising officer. “We look forward to meeting new San Diego entrepreneurs and introducing our customers to some great local discoveries!”
About Gelsons
Gelson’s is 70 years old and currently operates 27 full-service grocery stores in Southern California. Each Gelson’s Market offers all the convenience of a traditional supermarket with the local flair of a neighborhood market. Your high standards – in terms of quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate shopping experience for groceries and ready meals. Gelson’s in-house experts know the Southern California lifestyle and strive to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for its signature recipes prepared by the chef and tasty, hand-picked products, the best and freshest cuts of meat and seafood. This experience is rounded off by professionally designed flower arrangements and a practical selection of the highest quality and hard-to-find food items. Find out why life tastes better here® at Gelson’s.
See you there, San Diego!
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