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The Feliz Coffee Club has just opened its first storefront in Otay Mesa, creating a permanent location for the on-demand coffee company that started during the pandemic. Although it initially started taking online and phone orders from a South Bay kitchen, with customers picking up drinks at a specified time and location, the company has now moved out of that service model with the opening of the store.
Founder Felipe Meraz, who previously worked at Katy’s Cafe in Imperial Beach and Grindhouse, a popular coffee place in Chula Vista, told Eater that he originally wanted to move mobile coffee service to a physical cart in a high-traffic location, but ended up moving decided to move on the chance to open a storefront.
The café offers coffee drinks with Mexican beans from the Tijuana roastery Cafe Etrusca and espresso drinks with a mixture of beans from the Mexican states of Chiapas and Veracruz. The cafe also plans to serve drip coffee made with single origin beans from Mexico. “I’m just trying to include as many good Mexican ingredients as I can,” Meraz said, noting that the menu will include Oaxaca chocolate, Mazapan, and non-dairy alternatives such as rice milk made from Tijuana.
Popular drinks include honey and cinnamon cortados, matcha latte, mazapan latte, and classic Mexican mocha. The new space also offers chamangos and similar Mexican slushy drinks flavored with mango, watermelon and tamarind with chamoy from local manufacturer Barrio Chamoy. Meraz will have more traditional Mexican treats and sweets in stock when the store picks up again.
Future plans for the Feliz Coffee Club include pop-ups for artists and an exhibition wall for artists to display artwork for sale. “We’re a community-based store trying to represent the South Bay and bring out all the artists and creatives to showcase it,” said Meraz of the art exhibitions.
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