Oceanside facing big comeback | San Diego Reader
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Oceanside is getting a new stainless steel halo over Pier View Way.
UPDATE JULY 7th:
Oceanside’s most embarrassing job is about to become vacant. The space on the corner of Pier View Way and Coast Highway, which has been vacant since the end of last year, is soon to be filled with another successful Carlsbad business opening in downtown Oceanside. Handel’s Ice Cream, which has a customer draw on State Street in Carlsbad, opens in what used to be the Diner Breakfast Club, just south of City Hall.
The historic three-story downtown hotel on Pier View Way, built in 1888, has entered the final phase of renovation after two years of construction problems. The boutique hotel will be called The Brick and will have hotel rooms on the second and third floors. The first floor becomes the Q&A Restaurant and the Oyster Bar, named after the New Orleans chef Quinntan Austin. On the fourth floor is a tropical / Caribbean style bar called CocoCabana. The new bar and restaurant will be owned and operated by Grind & Prosper, the same company that operates Miss B’s Coconut Club in Mission Beach and Louisiana Purchase in North Park.
The Q&A Restaurant serves food to the CocoCabana upstairs (via a newly installed elevator) as well as to customers in the adjoining Frankie’s Bar and Stone Brewing, which are independently owned but part of the Brick Hotel complex. The Succulent Café mentioned below is at the back of The Brick near Stone Brewing.
The inferiority complex began in the 1960s when most of Oceanside’s car dealerships closed up and moved to Carlsbad. The booming auto center called Car Country Carlsbad now has 15 dealerships. The move left some Oceanside residents wondering if their hometown would never catch up with Carlsbad as a business hub and sales tax generator.
But the tide is turning. One Carlsbad entrepreneur clones his successful eatery for an important street corner on Oceanside, and another leaves Carlsbad all the way north.

A denied used car parking lot brought crackheads to Oceanside.
A major change in Oceanside’s business profile came two years ago when a proposed used car dealer was told at a planning committee meeting that it was not welcome, despite wanting to use a lot on the Coast Highway that had been used for decades to sell used cars.
This corner, which stood empty for two years, is now to be reinterpreted as an outdoor restaurant, in the style of Carlsbad’s popular crackheads on the corner of State Street and Carlsbad Village Drive.

Carlsbad Crackheads clones in Oceanside.
“I just got bored with brick and mortar,” says James Markham, the restaurant owner who founded Pieology and Modern Pizza chains. He then came to Carlsbad, where he built the Windmill Food Hall on Palomar Airport Road in Carlsbad. When he sold Windmill, Markham created the Carlsbad Crackheads. He says the new Oceanside crackheads will follow their sister café in Carlsbad and will be housed in four imported storage containers, each serving different dishes like tacos or pizza.
“I wanted to create a cool atmosphere on the patio, like having a drink in a backyard,” explains Markham. He says plans to do the same at Oceanside call for the demolition of the old building that was often used to negotiate used car sales with Marines.
Peter Loyola opened his Succulent Café in downtown Oceanside in 2013, selling potted plants in a coffee house setting. After four years he moved to Carlsbad’s Downtown Village, and now he says he is making plans to pull the stakes back up and return to downtown Oceanside.

Will Oceanside’s “bandshell” from the Depression Era SoC be the only concert venue on the beach?
“I never wanted to leave Oceanside, but because of problems with the landlord, I moved the café to Karlovy Vary,” says Loyola. “Oceanside has an atmosphere that suits me better. It has more courage, more diversity and more down-to-earth people. “
Loyola says the returning Oceanside Succulent Café will be next to the three-story brick hotel on Pier View Way from 1888, which has been under renovation for nearly two years.

Current photo of Bandshell
He says Oceanside is more of a small business friendly. Loyola says Karlovy Vary was “stiffer when it came to opening my little business”. On the other hand, he says, Oceanside has the mentality, “… let’s find a solution to the problem instead of just saying no.” In Carlsbad, he says, “… I got more ‘no’s and felt like I was I am more alone to find solutions that meet their criteria. The differences between Carlsbad and Oceanside couldn’t be more blatant. “

Succulent Cafe returns to Ocanside after four years in Carlsbad.
Carlsbad continues to lead the way as a hub for biotech and communications companies with world-renowned companies such as Viasat and Maxlinear. Oceanside’s smaller tech list includes Gilead and Genentech. One of them, a research and manufacturing facility in a 14,000-square-foot complex called Sparsha Pharma, has changed its business model and public perception significantly.
Two years ago, the independent company set out to develop and manufacture analgesic fentanyl patches

Oceanside Gym by the Sea: Will the Junior Seau Beach Community Center survive in the new era of beach resorts?
Sparsha Pharma is now focusing on products with much less controversy. Michelle Geller, Oceanside’s Economic Development Manager, said of Sparasha Pharma, “They wanted something that wasn’t as problematic as fentanyl, so they switched to over-the-counter pain patches with lidocaine.”
Sparsha Pharma’s administrative assistant Sue Logan says the fentanyl patch era was always in the research phase. “We never really did any.”
The most dramatic turnaround in Oceanside’s fate appears to be the opening of Oceanside’s two large beachfront hotels next to the pier, which operate nearly 400 rooms. One of those hotels, the Hyatt Mission Pacific, reports that all of its largest suites, some of which cost up to $ 1,500, sell out on its first Independence Day weekend, and the other rooms are on the beach (up to $ 599 ) likely to be sold out.
The two resort hotels are just part of the dramatic changes to the beach area at the foot of Oceanside Pier. Big changes are coming to the “Bandshell” amphitheater just south of the pier and the Jr. Seau Beach Community Center to the north. The amphitheater is the only open air beach concert venue in Southern California. The Santa Barbara Bowl is more than 1 mile from the beach. And the big beach concert cakes on Santa Monica Pier, Ohana Fest on Doheny State Beach, and Beach Life Festival on Redondo Beach all rely on temporary stages and seating.
Oceanside Councilman Peter Weiss says Oceanside hired a consultant to fundamentally transform both the amphitheater and the Seau Community Center, which Weiss says is basically an under-used gym with little adjacent parking. He says a complete reinterpretation of the area is on the way, which could include demolishing the Jr. Seau Beach Community Center.
The Covid-Shuttered Surf Bowl, one of two surviving bowling alleys in North County, recently reopened. A representative said business is better now than it was when it closed in March 2020. Oceanside’s “Olympic” Aquatic Center is slated to open in August, and plans have been approved and budgeted to add imported water to Oceanside’s most popular skate park, Prince Park, this year bring.
A sewer line to Prince Park will not be built until an adjacent housing estate / wave park is built.
It’s unclear whether the California drought could torpedo plans to build the wave lagoon as part of the development.
In the meantime, the Thursday evening sunset market, which reopened on June 24th after a year, will have a new overhanging “landmark”. A huge Oceanside “O” is being built above Pier View Way on Tremont Street, made of stainless steel ellipses connected to one another. The Halo-like installation requires final city approval. The design created by Objects Projects was selected in the 2021 Landmark Sign competition hosted by Mainstreet Oceanside.
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